Al Mandoos — AR Culture Card Game (ADNOC Partnership Proposal)
Client
Peleverse (proposal in partnership with ADNOC) — Made in UAE / ICV pathway
Services
Product Concept • AR App • 2D/3D Art & Animation • Educational Audio • Multilingual Localization (AR/EN/JP) • Go-to-Market & Retail Activation • Expo Event Plan • Manufacturing & Distribution Strategy
Date
Program year: 2025 (Year of Community) • Roadmap: 5-year scale plan
Team
Game/Product Designers • AR/Unity Engineers • 2D/3D Artists • Educators & Scriptwriters • QA • Growth & Partnerships
Stay focused and productive with a clean and clutter-free note space. The flexible ways to organize your notes: hashtags, nested notebooks, pinning notes to the top of the note list, etc
Our
Challenge
Design a mass-reach, family-friendly product that authentically celebrates Emirati culture, is easy to distribute at scale, and can represent the UAE on global stages—while remaining delightful, bilingual, and accessible for every age.
- Turn cultural knowledge into quick, tactile play families love.
- Build a lightweight AR app that runs smoothly and is simple to use.
- Make the experience multilingual (Arabic—incl. Emirati dialect—English, Japanese).
- Create a plan for nationwide distribution via ADNOC Oasis / app and world expos.
Solution &
Result
We proposed Al Mandoos as a collectible card deck + AR companion app. Interactive cards reveal 2D/3D animations and educational audio, with bite-size facts and activities. The product line is designed for mass printing and global showcasing (e.g., Expo Osaka 2025) with clear Made in UAE / ICV pathways and a marketing plan that pairs community activations with local & global influencers.
- AR-enhanced cards (scan → animation + audio + facts)
- Multilingual: Arabic (Emirati dialect), English, Japanese
- Family & tourism focus: teaches values, heritage, and places of interest
- National distribution via ADNOC app & Oasis (proposal)
- Expo Osaka 2025 presence plan with live demos & competitions
- Made in UAE / ICV registration & compliance track
